I'm not suggesting you cut your latest magazine to bits... unless you want to, of course.
Although I don't mind the abundance of ads in glossies, and I in fact like looking at the pretty expensive photos, I have wondered what an ad-free glossy would be like. If ever, one were to exist.
Singaporean copywriter Joseph G Davies chose to "modify" the hefty 902-page September issue of US VOGUE by cutting out all the advertisements and for those he couldn't remove, defaced with a permanent marker, leaving only the articles behind. Over 70% of the fashion bible was ads.
We know that the advertising is there to fund the magazine, generate money, and lots of it. But look at the difference?
*All this said, this won't stop me buying them!